The Infamous Pipeline

There's no great way to say this.... keep stuffing! The risk for many start ups or established companies that may be seeing a dip in revenue is to get frustrated and stop doing the things that you know will reap rewards in the end. For many owners and CxOs in this situation the temptation is to stop making contacts, stop walking in on other business owners, and stop picking up the phone. They've had several "good" conversations but nothing is panning out. I know how you feel, because I have been their in the past and I'm there in a few ways now.

I wish there was some game changing advise. There's not. The only thing I can tell you this: Established companies, take a look back at your history, this is probably not the first time you have been in this place, it will get better with disciplined systems and lots of contacts. Continue doing what's made you successful up to this point. Start Ups: Even though you are a start up this is probably not your first job, you probably have some experience in the field you've chosen to start a company in. Remember why you did it, be encouraged, and make sales calls. Have the guts to call on customers, figure out ways to reach out when they aren't banging down your door.

The business pipeline is a fickle mistress. You need to have her full and satisfied at all times but even then the faucet doesn't always turn on and when it does sometimes it's just a trickle. Many times she leaks before she's sent leads all the way to the end. But know this, it will always be like this. You may get better at putting in business that she prefers and you may get more skilled at nudging her along but the system will never change. Embrace it, make your calls, do your follow up, and she will flow... eventually.


Spokane Marketing, Spokane Website Design, Spokane Branding, Spokane Graphic Design
www.e35creative.com