This is an interesting infographic from
Unbounce and
Bop Design
that points to the strengths and weaknesses of LinkedIn and Facebook
for Business to Business (B2B) marketing. My two cents on this is that
the platform doesn’t matter nearly as much as your strategy and talent
to engage. The message this infographic brings is that you shouldn’t
rule out Facebook for your B2B efforts… but I would leave the real
results to what you find out with your brand!
For B2B marketers, conventional wisdom says that LinkedIn
is the best social media platform to reach business decision makers.
It’s built for business networking so you would think LinkedIn would be
better for marketing to B2B customers. Let’s look at some stats…
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