We normally don't consider 18-29 year old's a viable market unless your marketing energy drinks or a new way to download free music. It's not like there are too many 26 year old young men looking for marketing services or someone to build their new deck. This generation (the millennials) is living at home longer, going to school longer and not engaging in what even Gen Xers like myself would consider to be the adult norm, marriage, kids, house, car payment, blah blah blah. However while they may be slower to come around to adulthood, infuriating marketing firms across the nation, they are not that far off and the way they have chosen to communicate between each other and the rest of the world is altering the landscape of traditional marketing forever. Sound crazy, consider this, when is that last time you saw a young person pick up a phone book, or stop and write a number down off a billboard, or even watch a television commercial?
I don't want to say there isn't a genuine need for these things because there are quite a few generations ahead of these guys where this marketing is still relatively effective. Not nearly as effective as it used to be because even these preceding generation are adopting some of these communication mediums, albeit more slowly, but adopting none the less. The mediums include but aren't limited to: online video, text messaging, facebook, twitter, pintrest, blogging, and forums.
So the choice has to be made, do we choose to test the waters now on some of these non-traditional marketing ideas or do we let the wave crash on our heads in the next few years. There are so many opportunities to inexpensively make your marketing/advertising dollars work for you that doesn't include a $2000 monthly billboard.
Seek and you shall find.
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