Stay Focused Or Do Some Tweaking

Most young companies will come to a crossroads pretty early on. There will usually be a potential change that will present itself and the leaders will need to decide how to  tackle it. It can come in the form of a change in leadership, it can come as a new product or service offering, and it can come in the way of scrapping your start up's marketing campaign and going in a totally different direction. Whatever it is, they will have to decide whether to embrace it or reject it and stay the course.

There's a few questions that will help guide a company when the fork in the road show's itself:

1: Can you honestly say that what you are doing is working?
If you take all the pride, and all the hurt feelings, and set them aside, is it working. Is the service valuable, is it selling? Is the product producing honest to goodness revenue? Is the marketing bringing a measurable return on investment.

2: Can you change without a complete overhaul?
Is this change going to affect the entire fabric of an organization, or is it a small tweak that can be easily integrated into the current culture. Does it feel bigger than it actually is?

3: Will making this change be too much for the current leadership to handle?
Is the leadership adaptable with several skill sets or are they very specialized in each of their roles?

4: How far off is the company from turning actual profits?
This is the kicker. If a company can really say it is knocking on profit's door, then a change can be the worst thing they can do. But if real profit is months or years off, then a change might be exactly what it needs.

These are just some things to think about for any start up. At E:35 Creative we are experiencing this exact thing and if we ask ourselves these questions we can honestly say that our change is very achievable with out a complete overhaul and will fit in nicely with our current service offerings. If that ends up being the case with your young company, I say... change away. Otherwise stick to what you know, what your passionate about, and remember all the reasons you started your business and stay the course.

www.e35creative.com